Cement Clay by Layrite

Manufacturer: Layrite Cement Clay

Best for: - Fine to medium thick hair - Short to medium lengths - Messy looks or structured dry looks

Layrite Cement Clay never lets hair go out of style. It is an extremely high hold matte finish, water-based styling clay that binds individual hairs together to thicken and shape all day, yet washes out easily with water.

Insider Tips: - Holds well even if you like to 'mess with' your hair all day - Controls frizz and provides definition and separation when warmed and applied lightly

How to use: 1. Rub a small amount thoroughly between palms until the product softens/warms (this can take up to 10-20 seconds). 2. Distribute evenly through damp or dry hair and style/shape as desired. 3. Run fingers through hair to reshape, no water needed. 4. Rinses out easily with shampoo and water.

Other Layrite Products: - Original Pomade - Superhold Pomade - Supershine Cream - Natural Matte Cream

Customer Reviews: - Layrite Cement Clay: 4.7 out of 5 stars, with 4,841 reviews - Original Pomade: 4.7 out of 5 stars, with 7,074 reviews - Superhold Pomade: 4.6 out of 5 stars, with 1,260 reviews - Supershine Cream: 4.7 out of 5 stars, with 8,455 reviews - Natural Matte Cream: 4.6 out of 5 stars, with 4,144 reviews

Price: - Layrite Cement Clay: $24.00 - Original Pomade: $24.50 - Superhold Pomade: $24.50 - Supershine Cream: $24.50 - Natural Matte Cream: $27.00

Benefits: - Layrite Cement Clay: Holds like wax, washes out like gel - Original Pomade: Extra control for the hard to control - Superhold Pomade: High shine for a polished look - Supershine Cream: Holds hair without feeling like it's there - Natural Matte Cream: Never lets hair go out of style

Level of Shine: - Layrite Cement Clay: Matte finish - Original Pomade: Medium shine - Superhold Pomade: Low - medium shine - Supershine Cream: High shine - Natural Matte Cream: Matte finish

Level of Hold: - Layrite Cement Clay: High - extreme hold - Original Pomade: Medium hold - Superhold Pomade: High hold - Supershine Cream: Low - medium hold - Natural Matte Cream: Low - medium hold

Hair Texture: - Layrite Cement Clay: Fine to medium thickness - Original Pomade: Medium to curly/coarse/thick - Superhold Pomade: Fine to medium thickness - Supershine Cream: Fine to medium thickness - Natural Matte Cream: Fine to medium thickness

Scent: - All products have a mild cream soda scent.

About Layrite: Layrite was founded in 1999 by Donnie Hawley, a talented and charismatic barber. Frustrated by petroleum-based products hindering his techniques, Donnie sought to find a solution. The result was a water soluble pomade that could "Hold like wax and wash out like gel." When one of Donnie's patrons commented that his pomade made his hair lay right, a brand was born. Layrite is an American original and a choice among barbers. Created by a barber, not a scientist, Layrite offers some of the best men's grooming products in the market today.

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