Layrite Cement Clay for Men

From the manufacturer, Layrite Cement Clay works best for fine to medium thick hair, short to medium lengths, and messy or structured dry looks. Layrite Cement Clay is an extremely high hold matte finish, water-based styling clay that binds individual hairs together to thicken and shape all day, yet washes out easily with water.

Insider Tips: Layrite Cement Clay holds well even if you're one of those people who like to 'mess with' your hair all day. It can control frizz and give definition and separation when warmed and applied lightly.

How to use: 1. Rub a small amount thoroughly between palms until the product softens/warms (this can take up to 10-20 seconds). 2. Distribute evenly through damp or dry hair and style/shape as desired. 3. Run fingers through hair to reshape, no water needed. 4. Rinses out easily with shampoo and water.

Layrite Men's Grooming Products: Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution. The end result was a water-soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.

Layrite is an American Original since 1999, a line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist, Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.

Layrite offers a range of products, including the Original Pomade, Superhold Pomade, Supershine Cream, Natural Matte Cream, and Cement Clay. These products vary in their level of shine, hold, and hair texture suitability, catering to different styling preferences and hair types.

The Original Pomade provides a medium shine and medium hold, perfect for fine to medium thickness hair. The Superhold Pomade offers high hold for the hard-to-control hair, while the Supershine Cream delivers a high shine for a polished look. The Natural Matte Cream holds hair without the feeling of product, and the Cement Clay never lets hair go out of style with its matte finish and high-extreme hold.

Layrite is the barber's choice, a brand that understands the needs of those in the know when it comes to men's grooming.

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